The HR Gurus Topic Structure

The twelve areas we'd suggest

Ordered by the search traffic each carries, and named the way the Fair Work Ombudsman and Safe Work Australia name them rather than invented for this project. They come from your data, not from what we know about your business — which is why they need checking against what clients actually ring you about.

Topic area	Articles	Downloads	Answers	Clicks	Found in search	What's missing
Pay, Awards & Underpayment	44	1	0	3,175	181,703	Downloads and answers
Work Health, Safety & Wellbeing	14	0	0	2,288	288,268	Everything but articles
Termination, Dismissal & Dispute	58	3	7	764	115,334	Complete
Flexible & Remote Work	12	0	0	695	64,911	Everything but articles
Redundancy & Restructuring	22	0	0	599	135,328	Everything but articles
Leave & Entitlements	33	0	0	496	94,966	Everything but articles
HR Policies & Documentation	9	20	0	341	68,038	Articles and answers
Performance & Capability	40	2	3	281	49,883	Complete
Hiring & Onboarding	20	6	0	160	77,211	Answers
Workplace Behaviour & Investigations	20	0	0	137	26,862	Everything but articles
Employment Contracts & Status	12	0	4	89	48,895	Downloads
Workplace Relations & Bargaining	6	0	0	88	23,116	Everything but articles

Hiring & Onboarding is employer-side only. HR Gurus don't do recruitment. This area exists because your clients hire people and need to do it lawfully — interview structure, reference checks, right-to-work, probation. Articles written for jobseekers have been removed; they attract an audience that will never be a client.

How it would fit together

Three layers. Everything below declares what it belongs to above — visibly for readers, and in the page's code for search engines and AI assistants.

What someone buys

Outsourced HRHR Help Leadership TrainingHR Membership

Four services, provided by HR Gurus, delivered by six named people with credentials in these areas.

solves the problem raised by

What someone has a problem with — one page each

Pay & AwardsHealth & Safety TerminationFlexible Work RedundancyLeave PoliciesPerformance HiringInvestigations ContractsBargaining

Twelve topic pages. Each is a recognised area of Australian employment practice, so the topic has a name the rest of the world already uses.

is explained and evidenced by

What answers the question

290 articles16 HR Advice answers 34 downloadsGlossary terms

Every article, answer, download and definition belongs to exactly one topic and says so.

TOPIC ─ e.g. Redundancy & Restructuring │ ├─ Definition ....... what it is, and what the law requires of an employer ├─ Answers .......... the real questions clients ask, answered properly ├─ Articles ......... 22 posts, 599 clicks, 135,328 times found in search ├─ Download ......... one thing they can use today → this is where a reader becomes a contact └─ Service .......... who fixes it for them → HR Help

The download is the hinge. It is the only point where someone with a problem becomes someone you can contact — and it only works if it sits on the topic they arrived for.

What the mapping exposed

Your downloads are on the wrong topics

The five topics that earn 7,253 clicks between them share one download. HR Policies holds twenty and earns 341.

Twenty policy templates sit behind a topic almost nobody reads, while pay, safety, leave, redundancy and flexible work — which account for four-fifths of your search traffic and 765,000 impressions — have almost nothing to offer a reader who arrives. The gated Resources section is meant to capture leads. Pointed where it currently is, it will capture very few.

Seven topics have no download at all

Safety, Flexible Work, Redundancy, Leave, Investigations, Contracts and Bargaining. Between them they earn 4,392 clicks and are found 653,000 times, and offer a reader nothing to take away.

Seven new resources close every hole — an award and underpayment check, a safety obligations checklist, a redundancy process pack, a leave entitlements ready-reckoner, a flexible work request response kit, a workplace investigation pack, and an enterprise agreement readiness checklist.

Ten topics have no answers

All sixteen HR Advice pages sit in three topics — and two of those three are the only topics rated complete. That is not a coincidence. The pattern works; it has only been applied to a fifth of the site.

Three to five questions per topic, in the words a client would actually use. Around 35 answers to bring every topic up to the standard. It is the largest writing job here and the one that compounds most.

What has to be ready for launch — and what doesn't

Most of this is not launch work. One part of it is, and it isn't obvious.

Must exist on 22 September

Whatever the final topic list is59 old URLs redirect onto these addresses. May use one of the further templates already allowed for. If the page isn't there, those are broken links on day one — worse than leaving them alone.
They can be thinA definition, the list of articles beneath it, a link to the service. One template, around 200 words each. Only 36 clicks ride on them, so there is no rush on depth.
A page per downloadThe 34 templates are found 36,895 times a year as shop pages. Gate the file, not the page, or that disappears at launch.

Can follow, in this order

The seven missing downloadsCloses the conversion gap on your highest-traffic topics. Highest return for the effort.
Around 35 answer pagesThree to five per topic. The biggest job, and the one that keeps paying.
Depth on the topic pagesTurn the thin versions into proper guides, strongest topics first.
The glossaryImproves everything, blocks nothing. Also fixes three broken links.

So the short answer is yes, mostly. The thinking has to be settled now because the redirects depend on it, and eleven near-empty pages have to exist so nothing lands on a 404. Everything that makes those pages worth visiting can be built after launch, in whatever order suits.

Where the topics sit in the site — to work out together

Two things are settled. How the topics are actually built is not, and it needs a conversation rather than a decision made for you — it changes how your team files content every week.

Settled: they replace the categories and tags

The site runs 25 categories and 19 tags — 44 archives generated automatically, hidden from Google, useful to nobody. Twelve curated topics replace all 44. Not an extra layer on the site; a working version of one that is already there and broken.

Settled: articles keep the addresses they have

Your posts sit at the top level today — hrgurus.com.au/lunch-room-facilities-are-they-mandatory — and they stay there. Moving 240 articles into folders would throw away the search traffic this whole exercise protects. The hierarchy shows in the breadcrumb, not the address.

Open: whether topics get their own template

There are two ways to build this, and the difference is how cleanly the topics sit in the site rather than how they look to a visitor.

	Reuse the category collection page	Give topics their own template
Already covered?	Yes — the category collection page is in the sitemap.	Yes — one of the four spare templates already allowed for in your agreement.
How it is organised	Topics are categories, sharing whatever else uses categories.	Topics are their own thing, with their own collection page.
Control over the page	Whatever the category page does.	Built for the job — intro, answers, articles, download, service link.
Room to change later	Constrained by what categories are.	Can evolve without affecting anything else.

Our recommendation is the second. The topics are doing a specific job, and it is cleaner for them to have their own collection page than to borrow the category system. Your agreement already allows for up to four further templates to cover exactly this — page types that emerge once the final structure lands — so this costs nothing extra. It is a design decision, not a commercial one.

The questions we should work through

How much does each topic page need to say? A paragraph that frames the subject, or a proper guide? That single answer drives most of the rest.

Can something belong to two topics? Cleaner for search if not. More convenient for your team if yes.

Who files new content, and how much effort is reasonable? If it is more than a tick, it will not happen consistently — which is what went wrong with the current categories.

Do the resources and HR Advice answers share the same topics as the articles? The structure assumes yes. Worth confirming that matches how you think about them.

Where do topics appear in the menu? Twelve items would swamp it, so the assumption is a filter row on the archives plus one index page rather than a menu item of their own.

This is a design decision, not a commercial one. Your agreement already includes an allowance for further templates to cover page types that emerge once the structure lands, and this is one of them. What we need from you is a view on whether the topics should stand on their own or sit inside the category system — not an approval to spend.

It does not block the launch work either. The redirects need the twelve addresses to exist and to be relevant, not for the pages to be finished. The naming and grouping can be settled now, and the template question resolved in the same conversation as the sitemap.

Rules that hold it together

One page, one purposeIf two pages answer the same question, one of them goes and its address points at the survivor. This is the rule the whole structure rests on — 276 of the current URLs are doing work that 23 pages should do.

Every page names its parentAn article says which topic it belongs to; a topic says which service resolves it; a service says who provides it. In the breadcrumb the reader sees and in the code they don't.

One article, one topicNothing belongs to two. Where it genuinely spans both, it sits with the reader's problem and links across.

Every topic has a download and a service linkThese are the two exits. A topic with neither reads well and does nothing.

Downloads keep a public pageThe form goes on the page. Hiding the page behind the form throws away the 36,895 impressions those templates already earn.

Use the real names“Redundancy”, “Unfair dismissal”, “Modern awards”. Invented category names break the connection to how everyone else describes the same thing.

Define each term onceThe glossary owns the definition. Everything else points at it.

What we need back from you

Are these the right twelve?

They are derived from search data, which tells us what people look for — not what you are good at or want more of. Add anything missing, cut anything you would rather not be known for, and rename anything that does not sound like you.

Three specific things worth a second look: whether Hiring & Onboarding belongs at all now recruitment is off the menu; whether Performance & Capability and Termination are one area or two in your head; and whether Workplace Relations & Bargaining is enough of your work to earn a place.

And 96 articles don't belong to any of them

Gen Z and collectible toys, clock-watchers, the fuel crisis, AI in Australia. They earn 442 clicks between them and relate to no service you sell. They read as brand voice rather than topic content, so they've been grouped as commentary rather than forced into a topic that doesn't fit. If you'd rather they sat somewhere, say so.

A topic structure, for your review