Seddon Digital · HR Gurus · 5 September 2026

The quality check on your new site

Google pays thousands of trained people to sit down and review websites by hand, against a published checklist. We ran your new site against that same checklist — all 370 pages of it — before launch rather than after. Here is what it found, what we are fixing, and the ten things only you can settle.

Waiting on you · from the site review

Ten things only you can settle

10 still to answer. Every one of them has its answer box right underneath it — write in the page and send when you are ready.

Copy for seven pages — three service pages, About, Meet the Gurus, the six profiles, and a read of the new Contact page.
Twenty-three older articles that quote rules which have since changed.
Four links out to your funnels — they all work, but are they still where you want people to land?
One article with no title.
Whose name goes on the HR Advice answers.
The picture people see when your site is shared — we have drawn up three options.
Any awards, memberships or qualifications HR Gurus holds — the site names none, because we do not know what you have.
Who builds the free downloads — the template, and the checklists and guides that go in it.
Who builds the landing page template — we had planned to leave this one with you.
The chat bubble on your home page — it is the heaviest thing on that page, and screen readers cannot read its button.

Start at the first one

Where your site landed

Solid. The checklist looks hardest at sites that give advice people act on — and yours does, on terminations, dismissals and contracts. That is a higher bar than most businesses are held to, and the site clears most of it already.

The gap worth closing before launch is your HR Advice answers. They are the most sensitive pages you publish and the only ones with nobody's name on them, while your blog posts — less sensitive — carry your photo, your qualifications and a link to your profile. That is the wrong way round, and it is a quick fix.

What is already strong

Worth saying, because these are the parts that are slow and expensive to build and they are already right:

Your identity is on every page. Company name, ABN, the 1300 number, the info@ address, your social profiles and links to Privacy, Terms and Disclaimer — on all 370 pages.
Your new Contact page is a model of what a reviewer looks for — phone, email, office hours, ABN and two real street addresses rather than a PO box.
Your blog articles carry a named author with real qualifications. Photo, role, a biography naming a BComm and certified professional membership of AHRI, and a link to the full profile. That is one of the strongest things a reviewer can find, and most of your competitors do not have it.
Seventy-five of your articles cite the source. The Fair Work Commission, the Fair Work Ombudsman, the legislation itself, published judgments, WorkSafe. Reviewers are told to look for exactly this on advice content.
The move preserved every publication date — 2012 through to now. Nothing is pretending to be newer than it is.
The technical checks came back clean. Every one of the 370 pages loads, every page has a heading, and the list of pages we hand to Google is already tidy.

What we are fixing, with no decision needed from you

The Disclaimer page. It was showing the Terms of Use by mistake — an old forwarding rule was sitting on top of it. Fixed on 5 September; your real disclaimer is back at its own address.
The Christmas party photographs. Ten of them were being loaded from an old address that no longer works, so none appeared. We have collected them from your current site and are putting them back properly — nothing needed from you.
Sixteen web addresses — your FAQs and testimonials — that currently show the home page instead of themselves.
Descriptions on images, so screen readers and Google can tell what each one shows.
Publication dates and author details recorded in the part of the page Google reads, not just the part people see.
A handful of insecure links inside older articles.
A “Last reviewed” date on every article, once you have been through question two below.

Leave this empty

1. Copy we are waiting on

These pages are built and styled and are sitting on placeholder or migrated copy:

HR Help, Outsourced HR and Leadership & Training — the three service pages
About
Meet the Gurus
The six individual profiles — Emily, Jessy, Shelley, Katie, Kendel, Kirsty. Kirsty's has a name, role and photo and no biography at all; there is not one anywhere on the current site, so it can only come from her.
Contact — built from scratch, with phone, email, hours, ABN and both office addresses. Please read it and confirm every detail is right and that you are happy for all of it to be public.

Why the service pages matter most. They are about a hundred words each at the moment, and they are the pages someone lands on when they are ready to buy. A reviewer scoring a page that thin marks it down whatever else the site does well.

How you want to handle the copy

I’ll write all of it and send it over. Draft it for me from what is already on the site and I’ll edit. I’ll do the service pages; draft the rest for me. Let’s talk it through first. Anything to say about the Contact page details, or which pages you want first

2. Twenty-three older articles that quote rules which have since changed

These are all live and still being read. Each contains something that moves with the law — a dollar figure, an eligibility period, a wage rate, or a scheme that has since been replaced. We have not changed a word of any of them, because whether the advice still holds is your call and not ours.

For each one: update, retire, or leave as is.

Four we are fairly confident are out of date — worth doing first

Published	Article	What has changed
Oct 2016	Dad and Partner pay, can I receive it?	Dad and Partner Pay ended on 1 July 2023 and was folded into Parental Leave Pay
Mar 2020	Stand downs vs shut downs, options for employers during the COVID-19 pandemic	Written during JobKeeper, which ended in March 2021
May 2021	Casual employment — everything you need to know about the changes	The definition of a casual changed again in August 2024
Jun 2022	Minimum Wage Increase Announced 2022	Superseded by every annual review since

The other nineteen

Published	Article	What to look at
Mar 2012	The ten things you should know about the National Employment Standards	dollar figures, eligibility periods
Nov 2015	Don't be dodgy… Sham Contracting explained in plain English	dollar figures
Nov 2015	Stop Bullying Orders. What do they really mean?	the Commission's bullying jurisdiction
Feb 2016	Employment contracts — what to include?	eligibility periods
Mar 2016	Because, because, because, it matters in Adverse Action claims	eligibility periods
Nov 2016	What Is A Probation Period And What Does It Mean?	eligibility periods
Mar 2017	Cashing out annual leave	eligibility periods
May 2017	How bad does conduct have to be for summary dismissal?	dollar figures
May 2017	What are Modern Awards and which one am I covered by?	minimum wage
Aug 2017	Right to work in Australia	dollar figures
Sep 2017	How to win a General Protections Claim	dollar figures, eligibility periods
Nov 2017	Constructive Dismissal and how to avoid it	dollar figures
May 2019	Has Chatime's wage scandal burst the bubble for franchise?	dollar figures
Apr 2020	Redundancies and managing the impacts of COVID-19 long term	JobKeeper era, eligibility periods
Sep 2021	Final countdown for casual conversions	dollar figures
Mar 2022	Paid Sick Leave For Casuals — All You Need To Know	minimum wage, casual conversion
Sep 2022	How does mental health impacts your business	eligibility periods — the title needs a fix too
Oct 2022	What is the Respect at Work Act?	eligibility periods
Oct 2018	the article with no title	see question four below

Once you have been through them we will add a “Last reviewed” date to every article, so a reader can see the content is being kept current.

How you want to work through the twenty-three

I’ll go through all twenty-three and send you update / retire / leave for each. Do the four out-of-date ones now and leave the other nineteen until after launch. Retire the four and leave the rest as they are. Let’s talk it through first. Any you already know the answer for — name them here

3. Four articles link out to your funnels

All four links work. The question is whether they still go where you want them to go — they were set up for campaigns that have since moved on.

Article	Link text	Goes to
Victorian WFH rights	“Register here”	a webinar registration page
Skip the process and pay the price	“[here]”	an opt-in page
Can you dismiss someone for using their phone too much at work	“Find out more about the HR Gurus Membership here.”	the same opt-in page
Terminating in probation — a simple guide	“free checklist”	the redundancy guide

Two of them want a look whichever way you go:

On Skip the process and pay the price the link text is literally “[here]”, square brackets and all. We will tidy that wording regardless.
On Terminating in probation the words are “free checklist” but it opens the redundancy guide. If that is not what you meant, it is a quick swap.

Where these four should point

Leave them — those funnels are still what I want people to reach. Point them all at the Membership page instead. Some stay, some change — see my notes. Let’s talk it through first. If any should change, where should it go? And is the probation article meant to offer the redundancy guide?

4. One article has no title

This one, from October 2018. It is 342 words about eligibility periods, and it is currently in the list of pages we hand to Google. Give it a title and we keep it; say the word and we retire it.

Keep it or retire it

Keep it — here is the title. Retire it. Suggest a title and I’ll approve it. The title, if you have one

5. Whose name goes on the HR Advice answers?

The sixteen HR Advice pages — “How do I legally terminate an underperforming employee”, “What counts as unfair dismissal”, “What is a general protections claim” and the rest — are published without a name on them.

Your blog already does this well: photo, title, qualifications and a link to the full profile at the bottom of every post. The HR Advice pages should have the same.

We will also add a short “general information, not advice for your situation” note under each answer, drawn from the disclaimer wording already on your site.

Related, and already with you: the 44 posts currently credited to you that were written by the agency, by admin, or by people who have since left. The list is ready whenever you want to go through it.

Whose name, and whether a second one checks it

My name on all sixteen. The guru who actually wrote each one — I’ll tell you who. Credit the HR Gurus team rather than a person. Let’s talk it through first. Also add a “Reviewed by” line, so a second name confirms the advice has been checked. Who reviews, and anything else on attribution

When someone pastes a link to your site into LinkedIn, Facebook, Slack or a text message, the app builds a preview card — a picture, a headline and a line of description.

Your blog posts already do this properly: 251 of 254 carry their own wide picture, so an article shared on LinkedIn looks like a published article. Everything else does not. Your home page, About, Contact, Meet the Gurus and all four service pages have the headline and the description but no picture at all, so a link to them shows as a bare block of text.

We will build whichever of these you pick, in your brand colours and type, and send it to you before it goes anywhere. All three are the same shape — landscape, and readable at postage-stamp size.

Option	What is in it	Reads well when
A — Logo card	Deep teal background, the HR Gurus logo in white, and one line under it: Straight-talking HR for growing Australian businesses. A turquoise rule along the bottom edge.	Every time. It never looks dated and it works at any size.
B — Team card	The group photograph of the gurus, with the logo and the same line set over a teal band down one side.	You want people to see faces. Strongest on LinkedIn, where a person sharing your link is usually recommending the people.
C — Words card	Deep teal, no photograph, with HR Consulting without the fluff. set large in your heading font, the logo small in the corner.	You want the line to do the work. The boldest of the three, and the most obviously “you”.

Whichever you pick becomes the default for any page without its own picture. Membership and the three service pages are the ones worth giving their own later — they are the links you would put in a post or a proposal.

7. Your awards, memberships and qualifications

The site does not currently name a single award, industry membership or qualification that HR Gurus holds. Not because we decided against it — we simply do not know what you have, and we were not going to invent any.

These are worth naming where they are real. Somebody weighing you up against another HR consultancy reads them, and they belong on About, in the footer, and in the background information the site holds about your business. A membership of a professional body, an award the business has won or been shortlisted for, an accreditation, a qualification your team holds that a client would care about.

If the honest answer is that there are none worth listing, that is a perfectly good answer and we will leave them out rather than pad. It costs you nothing either way.

What HR Gurus holds, if anything

Yes, there are some — I’ll list them below. Nothing worth listing. Leave them off. I need to check what we still hold. Let’s talk it through first. Awards, memberships, accreditations and qualifications — the company’s and, if you want them shown, your own and the team’s

8. The free downloads — who builds them

You have talked about putting free downloads on the site: checklists, templates, guides that somebody gets in exchange for their email address. None of that is built yet, and it is out of scope for the rebuild as it stands.

There are two separate pieces of work in it. The template is the page pattern a download sits on — the layout, the form that captures the details, the follow-up email, the thank-you page. Built once, reused for every download after it. The content is the actual checklist or guide, which is the part only you can write.

Our thinking was to leave both with your team. The site is set up so this can be assembled from the sections that already exist without a developer, and the first one is a genuinely good test of whether that self-service setup does what we say it does. But it is your call, and if you would rather we did it, say so.

Who builds the download pages

We’ll build it ourselves. Good test of the setup. You build the template, we write the content that goes in it. You build both, template and content. We don’t want free downloads on the site at all. Not yet. Park it until after launch. Which downloads you have in mind, and anything on how they should work

9. Landing pages — who builds the first one

None of your old campaign landing pages are coming across. The six /lp/ pages, the newsletter signup and the ebook download were all built for Google Ads campaigns that finished during 2025, and none has had a paid visit in the last six months. Every one of them now redirects somewhere sensible, so nobody following an old link hits a dead end.

What does not exist yet is the reusable template for the next one. Same reasoning as the downloads: the site is set up so a campaign page can be assembled from the existing sections without a developer, and building it now would mean us guessing at an offer that does not exist yet. Nothing is waiting on it — no redirect points at a landing page and no traffic is looking for one.

We had planned to leave this one with you as well, for the same reason. It is the clearest test of the self-service setup there is, and you would be building it against a real offer rather than a made-up one.

Who builds the landing page template

We’ll build it ourselves when we have an offer to build it for. You build the template, we fill it in each time. You build one complete example against a real offer, and we copy it after that. We don’t want landing pages at all. Let’s talk it through first. The offer you would build the first one for, if you have one in mind

10. The chat bubble on your home page

There is an AI chat assistant on your home page — the round bubble that sits in the bottom corner. It is on that page and no other. Click through to Membership, or the blog, or Contact, and it is not there.

We were not looking for it. It came up in the speed testing we ran across the site this week, for two reasons.

It is the heaviest thing on your home page. On its own it outweighs every photograph, every piece of text and all of the page’s own code put together. That is why the home page takes a moment to start responding on a phone when every other page on the site responds straight away. It is the only page with that pause, and the chat is the reason for it.

Its button cannot be read aloud. Someone using a screen reader reaches the bubble and hears nothing — the button has no label on it. That is inside the chat provider’s own code, not yours and not ours, so it is not something we can correct from this end. The provider would have to fix it.

None of that is an argument against having a chat assistant. Plenty of businesses get real value from one, and if it is booking calls or catching enquiries after hours then it is doing a job. It is a fair question, though, whether this one has earned the busiest page on your site — and if it has, whether it should be on the other pages too, rather than only the one.

We have left it exactly as it is. Nothing here changes until you tell us.

The chat bubble on your home page

Leave it on the home page as it is. Keep it, and ask the provider to label the button so screen readers can use it. Put it on every page, not just the home page. Take it off. Let’s talk it through first. What the chat is doing for you at the moment, if anything — bookings, enquiries, after-hours cover

Nothing here blocks the build. We keep going while you work through it. Questions one, two and five are the three we would most like settled before launch. Seven, eight, nine and ten can wait until after it.

0 of 10 answered. Send when you’re ready; you can change any of them later.